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ABOUT
ATP
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The Role
of the Aberdeenshire Towns Partnership |
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The Aberdeenshire Towns
Partnership (ATP) is a formal agreement between three
public sector organisations: Aberdeenshire Council,
Scottish Enterprise Grampian and Communities Scotland.
The agreement was signed first in March 1998 and
recognises that the towns of Aberdeenshire are the
commercial and social centres of the region and play a
critical role in the area's well-being. It also
recognises that the partner organisations have
essential, well-established roles in all of towns and
can be much more effective by working together to pool
resources, share experiences and add value to their
efforts.
The purpose of the Partnership is
to:
1. Provide strategic leadership
2. Carry out joint research
relating to the town needs
3. Intervene, where necessary
and feasible, with direct or indirect investment
programmes (staff and/or money)
4. Create a framework for
enabling and assisting community action
The Mission Statement of ATP is:
"Through a specific framework based on contemporary
research, distinct policies and targeted support, the
Partnership is committed to the stimulation of
sustainable community development in Aberdeenshire's
towns.
This will be achieved through the careful provision of
the highest quality joint services and infrastructure,
along with the active encouragement of community
participation, in order to maintain and enhance the
continued social, economic and environmental vitality of
one of the most attractive areas in northern Europe".
As the programme progressed the towns of Ellon,
Inverurie and Stonehaven ‘graduated’ from the programme
to be replaced by Huntly, Banff and Macduff. The
Aberdeenshire Towns Partnership will come to an end in
December 2008 and the remaining towns are currently
planning how they wish to proceed.
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Based on
professional research and significant community involvement
the principal strategic and local objectives
for the ATP are:
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Develop a diversified business base providing
quality jobs.
- Help
make towns attractive places to live, work and
visit.
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Encourage a skilled, educated and enterprising
workforce.
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Establish a modern, connected and flexible business
infrastructure.
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Enhance the vitality and viability of our town
centres.
- Help
create sustainable and inclusive communities in our
towns.
In addition
the individual towns set their own objectives:
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BANFF &
MACDUFF
To
achieve the successful regeneration and
modernisation of the towns of Banff and Macduff
through:
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Regenerating and modernising the economy
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Promoting a culture of enterprise and a
commitment to learning and development
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Making the towns safe, healthy, attractive,
and vibrant places with a positive quality
image and reputation
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Renewing civic pride and confidence, and
mobilising the skills and energy of the
community
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FRASERBURGH
- Diversifying the local
economy
- Encouraging a competitive
fishing and processing industry
- Providing new business
locations
- Improving housing
- Improving the
environment.
- Strengthening the
community
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HUNTLY
- Promoting business
development and growth
- Promoting Huntly’s image
and marketing
- Improving the environment
and encouraging visitors
- Investing in quality
buildings and sustainable sites and
infrastructure
- Encouraging skills and
learning
- Promoting sports, health
, art and culture
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PETERHEAD
- Diversify the company
base
- Enable the fishing
industry to become more competitive
- Develop tourism
- Improve the town centre
- Improve the environment
- Improve regeneration
thriugh housing in the town centre
- Improve social inclusion.
- Engage the community
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INVERURIE
- Enhancing
competitiveness, image and identity
- Supporting business
competitiveness
- Encouraging learning and
enterprise
- Developing a framework
for town expansion
- Improving housing
provision, especially for first time buyers.
- Enhancing environmental
quality
- Improving the social
provision for everyone in community
- Involving the community
in formation and delivery of strategy
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STONEHAVEN
- Reveal, safeguard and
enhance the latent qualities of the town
- Support and develop local
businesses
- Provide adequate housing
and employment sites
- Develop and enhance the
community infrastructure
- Develop tourism
- Improve the town image
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ELLON
- Develop diverse
employment.
- Enhance the town's appeal
- Enhance the town centre
- Improve community
facilities, access and social inclusion
- Provide affordable,
environmentally friendly housing to first time
buyers
- Engage the community
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